How has Ambiente evolved to serve the demands of the industry?
We have a long history here in Frankfurt in doing fairs. Frankfurt was first mentioned as a trade fair place in 1150, while in more modern times the Frankfurt Spring Fair, Ambiente’s predecessor, was held for the first time in 1949. All in all, having been reorganised into Ambiente in 1990, the fair will take place for the 71st time in February 2019.
How will Ambiente 2019 promote both old and new talents in the industry?
We at Ambiente believe in giving something back to the industry we serve. Hence, almost 20 years ago we came up with our Talents Program. Here, young and upcoming designers can showcase their first concepts and prototypes – directly in our prestigious design halls and, hence, in direct competition with leading consumer goods brands. Many designers who have since made their name in the industry started here with a small stand.