But back to fashion. Or, rather, the eschewal of it. ZEITRAUM has always been about the harmonious rather than the shouty. The designs, pared down to the irreducible elements of current interior style, exhibit a pure simplicity, making them long-time companions rather than short affairs. Collaborations with reputable designers, meanwhile, add a twist on their timelessness.
And therein lies real sustainability. It doesn’t matter how materially sensitive you are as a producer, how eco-minded your production processes are or how recyclable your products. If you’re in the business of manufacturing stuff that attempts to pursue the vagaries of fashion, that’s going to become aesthetically obsolete, then you can’t call it sustainable.
For ZEITRAUM, sustainability has always been second nature.